Fathom vs LiveFlow

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Thinking of stepping up your QuickBooks Online reporting game, but can't decide whether Fathom or LiveFlow is the way to go?

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Let’s break it down together. We’re going to dive into what sets Fathom and LiveFlow apart--the highs, the lows, and all the juicy details in between. 

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What Sets Fathom and LiveFlow Apart?

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Before we explore deeper, let's identify what sets these Fathom and LiveFlow apart with a brief overview.

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At its core, Fathom is a data connector that integrates with a range of accounting systems, including QuickBooks, Xero, and MYOB. Its key features include customizable dashboards, KPI analysis, consolidated reports for multi-entity businesses, and financial forecasting. 

It runs on a proprietary cloud platform and does not sync with spreadsheets like Google Sheets or Microsoft Excel natively, so if you would like to move your data to a spreadsheet for more flexible dashboard building, you will need to run manual exports, which can be cumbersome and time-consuming.

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LiveFlow stands out as the FP&A platform specializing in empowering you and your team to create live and impactful QuickBooks Online dashboards in Google Sheets and Excel. ‍

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By integrating QuickBooks Online with Google Sheets, LiveFlow delivers customizable reports through more than 100 pre-designed templates, enables real-time data analysis, and allows for the consolidation of multiple entities in just a few minutes. 

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Now, let's dive into the specifics and see where the two platforms stack up.

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Integration Capabilities

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As mentioned before, Fathom offers integration capabilities with leading accounting software like QuickBooks Online, Xero, MYOB, and Access Financials. It allows for advanced financial analysis and detailed performance reports that can be customized to suit your business needs.

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On the other hand, LiveFlow offers specialized integration, focusing exclusively on connecting QuickBooks Online directly with Google Sheets or Excel. 

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If you do not use QuickBooks Online, then LiveFlow won't work for you, currently. However, the team is working on a Xero integration for release soon.

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However, If you use Quickbooks Online, keep on reading.

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Key Features

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These are some of the features offered by Fathom:

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• Advanced Financial Analysis: Dive deep into your financial data with insightful analysis and reporting.

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• Customizable Dashboards: Tailor your financial overview with dashboards that reflect key metrics important to your business.

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• Multi-entity Consolidation: Easily consolidate financials from multiple entities for a unified view of your business performance.

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• Forecasting and Budgeting: Utilize Fathom's tools for accurate financial forecasting and budgeting, aiding strategic planning.

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As you can see, Fathom handles all the reporting right on its platform, giving you loads of charts and graphs to play around with. This way, you can set up your dashboards exactly how you like them.

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On the flip side, with LiveFlow, all your reporting happens right in Google Sheets or Excel. If you're someone who loves sticking to these familiar tools instead of picking up a new platform, you might want to see what else LiveFlow has up its sleeve:

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• Instant Updates: LiveFlow provides live updates of QBO data to your spreadsheets through, keeping your dashboards up-to-date.

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• Simple Consolidation: Quickly consolidate reports from multiple business entities in under three minutes, ideal for businesses with complex structures.

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• In-depth Transaction Analysis: Get a closer look at each transaction without the need to log into QuickBooks Online, providing the detailed context you require.

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• Tailored Reporting: With more than 100 pre-designed financial templates available, customize your reports to fit your unique needs, freeing up more time for strategic planning.

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• Robust Security: Know that your data is safeguarded with SOC-2 standard security measures, ensuring your financial details remain confidential.

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• Supportive Customer Success Team: Benefit from a Customer Success Team dedicated to making your transition to LiveFlow smooth, offering guidance at every turn.

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User Experience and Accessibility

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Fathom is designed for users seeking in-depth financial analysis with an emphasis on visual reporting and forecasting. Its interface caters to finance professionals who require a comprehensive understanding of their business's financial performance. However, there is a steep learning curve associated with onboarding to the Fathom platform.

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LiveFlow, known for its simplicity and ease of use, makes financial reporting accessible to a wide audience, offering straightforward integration and familiar spreadsheet-based reporting. If you know your way around a spreadsheet, you will have no problem getting up and running with LiveFlow.

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Customer Success

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LiveFlow really sets itself apart from Fathom when it comes to customer support.  From the very first demo onward, you will work with a team of customer success professionals with finance backgrounds who will guide you through every step of the onboarding process. 

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The LiveFlow team is dedicated to providing the best customer support available, offering white-labeled financial model creation and a direct line of communication through Slack, email or our Intercom channels within the LiveFlow app. This level of support is unparalleled in the industry and can make all the difference in the success of your financial reporting and analysis. 

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On the other hand, Fathom's customer support response times can take days. While Fathom may offer a broad range of integrations, their lack of personalized customer support can be a significant drawback. 

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If you are looking for a platform that provides exceptional customer support, then LiveFlow is the clear choice. With expert professionals guiding you throughout the entire process, white-labeled financial model creation, and a direct line of communication to the LiveFlow team, you can rest easy knowing you are in good hands. Choose LiveFlow for a truly personalized and effective experience that will help you succeed.

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The Verdict

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When choosing between Fathom and LiveFlow for your FP&A needs, consider these key points:

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• Are you looking to aggregate data from a variety of sources, or is your primary focus on QuickBooks Online data?

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• Is your top priority to have speed and efficiency in generating live dashboards that automatically update with your data?

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• Do you want a smooth onboarding and customer success relationship with a team that has your back 24/7?

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The choice is simple, if you're already working in Google Sheets or Microsoft Excel, why bring on a proprietary platform with a steep learning curve? LiveFlow is flexible and empowers your reporting in tools you, your clients, your stakeholders and colleagues already know how to operate.

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Book a free demo today and discover firsthand why LiveFlow is the ideal pick for making your turbocharging your financial reporting.

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Also, if you're interested in understanding how LiveFlow stacks up with the rest of our competitors regarding the ease of integration QuickBooks Online to Google Sheets, read here